Hey :)

My name is Katherine Friedrich, and I am a Brazilian Graphic and Brand Designer. In the past 7+ years, I have been exploring and experiencing design in different parts of the world. Currently residing in London, UK, I have previously lived in Italy, Germany and Norway since I left Brazil in 2018. This international journey has allowed me to see the world through fresh eyes, immerse myself in diverse cultures, and cultivate a great sense of curiosity as a person and professional. At the beginning of that journey, I established my personal brand and embarked on a freelancing career, when I specialized in branding projects, developing visual identities, and managing brands.

With a solid and mixed background in design, I have continuously improved my skills. I am detail-oriented and highly organized, ensuring that I meet deadlines and can work with focus and concentration. Through my diverse experience, I have learned how to work independently and collaboratively as part of bigger teams across disciplines. My passion lies in graphic and branding projects, and I thoroughly enjoy the transformative power of design.

When I am not working, I also enjoy exploring creativity through design just for fun, as well as engaging in artistic activities, such as ink drawing and watercolor painting. I love hanging out at home with my two cats, Kiki and Max, and my husband Paul, who is also a designer. I am also into playing video games like Stardew Valley, Hogwarts Legacy and The Sims, as well as watching TV shows and movies. When I am outdoors, I enjoy doing things like hiking, swimming in the ocean, trying out floating saunas, and snowboarding (at least trying 😛). But honestly, what makes me happiest is digging into good food and exploring new places through travel!