CATHERINE CAPELLARI
Catherine Capellari is an architect with expertise in a wide range of fields, including residential and commercial architecture. The brand’s name is established under her personal name, “Catherine Capellari,” and is complemented with straplines that differentiate her work areas in commercial and residential architecture.
Client
Catherine Capellari
Place
Porto Alegre, Brazil
Year
2021
Deliverables
Branding
Brand guidelines
Social media templates
Playing Tangram
Through the mapping process, the Tangram was defined as the visual concept for the project. Tangram is a dissection puzzle consisting of seven apartment polygons, called tans, which are put together to form shapes.
Besides being a puzzle, which is versatile and flexible, the geometric shapes of the Tangram allow the creation of different layouts, with a language that is fun and also modern.
Final solution
The Catherine Capellari brand identity exudes elegance, joy, uniqueness, and confidence through various elements, including the primary logo and its variations, typographic family, colour palette, and graphic elements.
These components work in harmony to reinforce the brand’s personality and effectively communicate its attributes.
The brand typeface is sophisticated and modern, much like Catherine Capellari.
The social media templates reflect the brand's uniqueness and modernity.
Versatile and editable templates that can be used for Instagram posts and stories.
"So delighted with your amazing work. Katherine, I'm in love with my brand, thank you so much. You are an amazing professional!"
– Catherine Capellari
