PRANAC
Pranac is a Portuguese Startup located in Figueira da Foz. The company emerged from the development of innovative Swiss technology, which allowed the potentiation of molecules with low bioavailability, but with remarkable health benefits.
As an example, they present Resveratrol, which is a natural compound predominantly found within the red grapes’ skin and in the roots of Polygonum Cuspidatum (also known as Japanese Knotweed). Several studies have shown the capacity of Resveratrol to delay or even prevent multiple diseases, including cancer and cardiovascular diseases, in addition to extending the lifespan of various organisms.
Client
PRANAC
Place
Figueira da Foz, Portugal
Year
2020
Deliverables
Branding
Brand guidelines
Brand assets
The name "Pranac" from the term "prana," which means vital energy and it is classified into five distinct pranas. The inclusion of the letter "C" at the end of the name is an intentional addition drawn from the word "conscious."
Project process
The project was composed of four phases, mapping process, conceptualization, development, and final solution. The first three stages formed the basis for the final phase, which led to the project’s final solution.
Concept
To define the concept, the mapping process and a brainstorming methodology were essential.
The concept was based on six principal sources of inspiration, which included the Resveratrol molecule, the 5 pranas, nature, capsules, oil drop, and balance. These sources were carefully examined and combined to create a cohesive and innovative concept.
