EASEE
Easee is an EV charger company, founded in 2018 and it is one of the fastest-growing companies in Europe. Easee’s vision is to shape the future of electricity and company culture.
As a graphic designer at Easee, I have shared responsibility with my team for creating packaging, product manuals and marketing collaterals, including brochures, flyers, presentations, and other digital and printed materials.
Towards the end of 2021, I took an important role in designing a range of templates for these materials, enabling us to scale our work more efficiently and streamline the design process.
In mid-2023, the packaging for the Easee Front Cover, a project for which I held a key design role, won the ScanStar packaging competition.
Project type
Marketing, editorial and print design
Place
Stavanger, Norway
Year
2021-2023
Easee Lifesize flyer
The Easee charger stands out as one of the most compact chargers available in the market, boasting dimensions smaller than an A4 page. The core idea behind this project was to craft a flyer tailored for Easee's partners, featuring a 1:1 scale picture of the charger. This visual has the purpose of showcasing the remarkable compact size of the product. Moreover, the aspiration was to produce this flyer in all five available colours, enabling customers to assess how the charger complements their surroundings before making a purchase decision.
Design team
Art direction: Steffen Mølgaard
Principal designer: Katherine Friedrich
Collaboration: Dorottya Kocsis
Marketing brochures and flyers
Easee Global brochure and Trifold flyer
As part of the templates project for marketing purposes, I can showcase two of the main projects: a marketing brochure featuring multiple pages that could be customized by the marketing team to suit their needs.
And the product trifold flyer centered around Easee's innovative EV charger and its essential accessories. This informative flyer succinctly captures the essence of the company’s offering.
Design team
Art direction: Steffen Mølgaard and Diana Dagestad
Designers: Katherine Friedrich, Anastasia Romanova, Camilla Wettre and Dorottya Kocsis
The Sneak Peek flyer was part of the marketing kit created for the upcoming launch of new Easee products scheduled for release post-summer 2023.
Presentations
Digital presentations serving diverse purposes, including marketing initiatives, internal communication, and the sharing of design projects within the team.
Easee Impact report 2022
The Impact Report serves as Easee's channel for disclosing its sustainability practices. This document encapsulates everything from defining roles and responsibilities to tracking the progress of individuals within the company as they uphold their commitments. 2022 marked the inaugural release of this report.
The deliverables comprised two components: the book version and the digital webpage. The progression of the project followed a sequential path, starting with the conceptualization phase, then advancing to the creation of the book version, culminating in the development of the webpage.
My role in this project was as the editorial designer. As a member of the team, I participated in all stages of the project journey, from the initial concept development to the implementation of the book version.
You can check the webpage here.
Design team
Art direction: Diana Dagestad
Coordination: Emma Tesdal
Designers: Katherine Friedrich and Dorottya Kocsis
Illustrations: Camilla Wettre
Web design: Cathrine Garnes
Easee Front Cover Packaging
Award winner of ScanStar packaging competition 2023.
Easee offers a range of accessories, including the Front Cover, which comes in five different colors, allowing users to customize their charger to their liking.
Previously, these covers were shipped in plastic bubble wrap from the warehouse to the point of sale. However, we recognized the need for a more sustainable and visually appealing packaging solution.
Through prototyping process and collaboration work with our supplier, we developed versatile packaging with a minimalist design that is not only suitable for stacking the product in D-packs but also for displaying it on the shelves of retail stores.
Design team
Project Lead: Steffen Mølgaard
Designers: Katherine Friedrich and Camilla Wettre
Collaboration and supplier: Glomma Papp
