PALMER SWIM
Palmer Swim is a swimwear brand founded by travel-obsessed best friends Dakota Small & Laue Auger. Based in Toronto, Palmer Swim is meant to keep up with you through your morning pool sesh, to your late night dips, and all the memories in between.
Play All Day
Palmer Swim is a brand with a Play All Day mentality and that offers style & long-lasting memories. Therefore, the brand identity must be designed to reflect this core concept.
Client
Palmer Swim
Place
Toronto, Canada
Year
2021
Deliverables
Brand strategy
Branding
Brand guidelines
Brand strategy
Joel B-Leblanc
Concept
Palm leaves are traditionally used to keep yourself cold from the hot summer days, this just makes you want to lay back, grab your drink and enjoy your new bikini from Palmer Swim.
Final solution
The Palmer Swim logo features a palm tree leaf and an arch, symbolizing the values that the company stands for: modernity, freedom, and sexiness.
The final solution consists of four logos: Primary Logo, Vertical Logo, Logo Variations, and Submarks. These logos have been designed to provide the brand with greater adaptability and versatility across various applications.
The brand's typeface exudes sophistication, minimalism, and a contemporary aesthetic, perfectly aligning with Palmer Swim's soul.
The logo was designed to convey the brand Palmer Swim's essence of lightness and harmony.
The submarks play a vital role in Palmer Swim's brand, as they were specifically crafted to enhance the versatility of its applications.
There is no hierarchy among the Submarks and they must be chosen according to the type of layout.
